However, to become satisfied, consumers should understand the product and accept the standard offered by the company. Before addressing models of consumer behaviour in section 2. Jul 03, 2015 marketing management in hindi urdu factors of consumer behavior lecture 12 aasaan haina. Beliefs and values are guides for consumer behavior. The influence of personality in consumer behavior essay. The impact of factors influencing the buying behaviour on the. Subcultures can include nationalities, religions, racial groups, or groups. Factors influencing buying behavior of a selected apparel.
In this context a study conducted at a selected apparel store in hyderabad to examine the factors affecting the consumer behavior. Situational factors can notably influence purchase. Factors influencing families three important changes. The consumer buying decision process is influenced by many internal and external factors. To analyze the impact of behavioral factors of consumers on choosing particular dealer. There are a lot of factors influencing consumer by. Consumer behavior refers to the act of individuals who are directly involved in obtaining and using goods and services. This includes consumer buying behavior models, factors influencing buying behavior, types of buying behavior and the consumer decisionmaking process. The impact of the digital revolution on consumer behavior 11. According to schiffman and kanuk, values include achievement. Introduction to consumer behaviour consumer behaviour canadian edition. In the context of consumer behavior, culture is defined as the sum total of learned beliefs, values, and customs that serve to regulate the consumer behavior of members of a particular society. Initially the consumer tries to find what commodities he would like to consume. Declaration i hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted for the award of doctor of philosophy phd in business management at d.
Group behavior man is social animal who loves to be in groups. What are the factors influencing consumer behavior. No commodities can move from a production point to a consumption point without putting the. Consumer behavior can be broadly classified as the decisions and actions that influence the purchasing behavior of a consumer. Abstract this study assesses cultural factors influencing consumer buying behaviour of clothes in borno state, nigeria. Emphasis on exploratory factor analysis, this study aims to investigate the influence of factors on buying behavior. The procedure of consumer behavior is a conceptual theoretical account and it does non imply adequate information that aid in. Public service initiatives have to be based on an understanding of consumer behaviour canadas largest advertiser is the federal government most government initiatives e. Trends influencing consumer behavior in contemporary society shifting roles of sexes telecommuting personalized economy emphasis on leisure concern about safety. Consumer behavior indicates how consumer decisions are made, how the goods or services are used mcdaniel, 2003. The sub factors under personal factor are listed below. Focus of this paper is to analyze the consumer buying behaviour of the selected durable goods in nagaland, to examine the factors inducing the buying behaviour of the consumers, and to suggest appropriate measures to the marketers for designing a right marketing mix to match the tastes and preferences of consumers in the state. Consumer behavior 10th edition pdf schiffman is a detailed ebook on the topic. Factors affecting consumer buying behavior international journal.
This is to certify that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted by radhika narayanan. A consumer buying behavior is influenced by social, cultural, personal and psychological factors. Both internal and external factors are inter connected and work together to assist the consumer decision making process. What drives consumers to choose a particular product with respect to others is a question which is often analyzed and studied by marketers. Abstractglobally, the term, marketing is not a new phenomenon. Analysis of women consumer behavior for purchasing oriflame. In addition, consumer behavior can be evaluated from two perspectives. Factors influencing consumer behaviour towards store brands. In fact this is one major factor that influences consumer behaviour. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. At the same time there was an attempt to understand the economic factors in terms if income and. Consumer behavior 10th edition pdf schiffman free download. Schiffman and kanuk 2000 opined that consumer behavior refers to the way.
Consumer behavior towards decision making and loyalty to. The study of consumer purchase behavior provides information. Psychological and social factors that influence online. Sa mohamed ali abstract consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Dec 29, 2012 this is why your understanding of consumer behaviour is vital to the success of your business. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour. Consumer behavior an overview sciencedirect topics. Schiffman and kanuk 2000 opined that consumer behavior refers. In this concern, the most significant aid for sellers can be done by traveling through the procedure of consumer behavior and placing specific internal and external influences on consumers schiffman, 2008.
Changes in female employment changes in marriage and divorce changes in childbirth and child rearing practices leon g. A customers buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status. Key factors that influence the buying decisions of consumers. The impact of factors influencing the buying behaviour on. Consumer behaviour plays a key role in determining the level of greenhouse gases emitted in terms of deciding the lifetime of an article, frequency of washing and drying, and selection of washing methods by machine or hand and drying techniques. What are economic factors influencing consumer behavior.
Factors influencing consumers buying behaviour within the clothing industry sunday c. A purchase decision is the result of each and every one of these factors. Analyses the factors affecting the online consumer s behavior and examines how emarketers can in uence the outcome of the virtual interaction and buying. It was specifically carried out to examine consumer buying decision making process and assess cultural, economic as well as personal factors influencing clothes buying behavior. Factors affecting consumer buying behavior factors of. Nov 12, 2008 the essay will mainly identify and discuss the stages in the consumer decision process and the relevant factors influencing consumer behavior during each step. No commodities can move from a production point to a consumption point without putting the marketing machinery at work.
A number of personal factors also influence the consumer behaviour. Pdf consumer behavior towards decision making and loyalty to. The lickert scale factors from an earlier study by isita and pradip 1996 are adopted in this study. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Meanwhile, there are various other factors influencing the purchases of. The decisionmaking process with consumer buying and the determinants affecting the buying process. Cultural shift was also highlighted as a key factor influencing consumer behavior under cultural behavior. Major factors affecting consumer behaviour major factor subfactors description cultural factors culture factors refer to the set of basic values, wants and behaviours learned by a member. The economic factors are the factors that talk about the level of sales in the market and the financial position of the consumer, i.
Personal factors can also affect the consumer behavior. Nov 30, 2016 our purchase decisions and choices are influenced by a number of cultural and social factors. Identify the major factors that influence a consumers purchase decision. To identify the factors influencing consumer buying behavior process. Factors that influence consumer purchasing decisions. Major factors affecting consumer behaviour major factor sub factors description cultural factors culture factors refer to the set of basic values, wants and behaviours learned by a member. The family influence on the buying behaviour of a member may be found in two ways i the family influence on the individual personality, characteristics, attitudes and evaluation criteria and ii the influence on the decisionmaking process involved in the purchase of goods and services.
Findings in order to understand the effect of factors on the buying behavior, twenty one such variables were placed under five broad categories figure 4. Marketing management in hindi urdu factors of consumer behavior lecture 12 aasaan haina. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. The data has been collected from the secondary sources from databases, reputed journals, textbooks, websites, etc. Consumer behavior is the study of the processes involved when individual or groups. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision. An understanding of consumer behaviour is essential in planning and programming the marketing system. Pdf consumer behavior schiffman kanuk 10th edition.
A company that is aware of consumers reaction to different characteristics of goods, prices and advertisement tricks has advantage over its competitors kotler, 2009. An empirical study of the factors influencing consumer behaviour in the electric appliances market 79 table 2. They further classified cultural factors as including culture, subculture and social class. Economic factors influencing consumer behavior definition. Stages in the consumer decision process and factors influncing consumer behavior consumer behavior it is commonly recognized that human interests are many and. The fifth edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decisionmaking aspects of consumer behavior.
Internal and external influences on consumer behaviour. This study sought to investigate specifically, the influencing factors by utilizing exploratory factor analysis. This is why your understanding of consumer behaviour is vital to the success of your business. Globally, the term, marketing is not a new phenomenon. Factors affecting buying behavior of consumers in unauthorized colonies 787 4. An empirical study of the factors influencing consumer. Cultural factors, social factors, personal factors and psychological factors. Our purchase decisions and choices are influenced by a number of cultural and social factors. Each culture contains subcultures groups of people with share values. Dec 29, 2012 introduction to the concept definition of consumer behavior factors influencing cb types of consumer behavior application of cb with marketing prospect individual aspects of cb motivation involvement personality perception learning attitude 4. Pdf factors affecting consumer buying behavior researchgate. Factors affecting consumer buying behavior n ramya and dr.
Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer s emotional, mental and behavioural responses that. Marketing management in hindi urdu factors of consumer. Donald kennedy chair in marketing and ecommerce peter j. Factors influence consumer purchase decisions of private label food products. An empirical study of the factors influencing consumer behaviour. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. Sep 02, 2018 social factors affecting consumer buying behavior. Consumer behavior refers to the selection, purchase and consumption of goods and services for the. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. Pdf currently, consumers pay more attention to their health.
Analysis of women consumer behavior for purchasing. Consumer behavior schiffman kanuk 10th edition solutions manual. Evaluation of socio cultural factors influencing consumer. Consumer behaviour, buying behaviour abstract addressesone ofthefundamental issuesofemarketing. Pdf factors influencing consumer behaviour towards store. Pdf consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Agarwal and karahanna, 2000, moon and kim 2001, torkzadeh and dhillon, 2002. An individual and a consumer is led by his culture, his subculture, his social. The authors suggested consumer behaviour as individual differs as from group. Schiffman and kanuk 2000 opined that consumer behavior refers to the way people make their choice on their personal or household products by using their available resources such as money, time and effort. Johns university, new york city joseph wisenblit professor of marketing stillman school of business seton hall university, new jersey pearson. Moreover, all factors are correlated based on marketing mix and consumer buying behavior are also empirically tested.
999 789 494 574 1345 552 1380 1359 444 367 392 868 1618 413 679 916 948 47 953 224 926 650 310 1097 672 1620 1460 578 1275 1170 802 738 967 293 1132 1103 231 1022 1044 1000 1311 165 1440 435 902 175